Hommage Simons, Revue Parcours No 87, janvier février 2016 p. 1
THE POWER OF ENCOUNTERS
THE POWER OF IDEAS
THE POWER OF TALENT
Two men sit in an office, engrossed in discussion. What symbol could effectively represent a company’s dedication to fashion while also reflecting its Scottish roots, its values and its passion for creativity, innovation and renewal? Ideas surface. They meld and merge. A lively discussion ensues.
“What was the first item of clothing that man wore?” A leaf! Surely, it had to be a leaf! This realization set the two men down a path of exploration. The sketcher produced an initial drawing. The designer fine-tuned its shape and attributes. The artist expressed his ideas.
This was in the mid-1960s, in a store located at 20 Côte de la Fabrique, in the heart of Old Quebec City. Little did the two men know that their creative enthusiasm would spark such a bright future for the company. Claude A. Simard and Gordon Donald Simons were totally unaware that the powerful image they were creating would become the cornerstone of a modern success story.
Such is an artist’s work. By drawing an object, he immortalizes it and expresses its essence.
Such is the leaf’s fate as it changes with the seasons.
Such is its power: being born, living, drifting downward, settling and being reborn. Again and again.
Such is the beauty of creating.
Such is the power of encounters. And such is the driving force behind Simons!
CLAUDE A. SIMARD HELPED SHAPE THE FUTURE OF SIMONS WITH HIS TALENT…
WE ARE FOREVER GRATEFUL!